Sure. Well, I’d say at the center is the… call it the customer insight or the market insight, that’s how we structure everything, that’s how we craft our strategy. And basically, the customer insight that is animating the company and animating our strategy is this acronym that we call GEM Squared. It’s gamified, entertainment-driven, multi-purchase, and multi-generational. That’s what we think the power core is of play and the future of play. That’s where things are growing, that’s where people have purchasing power, and they have passion. So everything we do and everything we invest in is geared towards that GEM Squared insight. We’ve organized around it, we’ve built our strategies around it, and I think you’re going to see more and more of our products geared toward that and our partnerships geared toward that. So like I said, gamified entertainment-driven multipurchase, multigenerational. We then apply it to a play company that we think our superpower is inspiring a lifetime of play.
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